New Delhi: Skoda Auto Volkswagen India Private Limited (SAVWIPL) have announced the addition of the Bentley, as the sixth marque under the Group’s umbrella. From July 1st of this year, SAVWIPL will exclusively import, distribute and service Bentley vehicles across India, deepening the groups commitment toward’s the country’s growing luxury car arena.
All marketing, sales and after-sales operations will be conducted under a newly formed entity, Bentley India, a group company of SAVWIPL, which will look at the brand’s strategy in India and retail network. Abbey Thomas will be functioning as the Brand Director of Bentley India and will lead the brand in the Indian market.
Bentley Bentayga
Bentley India will now have three new dealer partners across key cities, starting with Bengaluru and Mumbai, followed by New Delhi. These new showrooms will be able to offer India’s ultra-high-net-worth customers Bentley’s signature combination of performance, craftsmanship and luxury to the ultimate level.
Piyush Arora who is Managing Director and CEO of Skoda Auto Volkswagen said, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio, from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.”
Jan Bures who is Executive Director of Sales, Marketing and Digital of Skoda Auto Volkswagen India said, “It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”
Bentley for close to two decades has been integrated into India’s luxury car landscape, exceeding the expectations of top-tier customers in terms of automotive experience. Merging with SAVWIPL better their focus on the market, while assuring their customers of world-class standards during their ownership.