In 2002, Shah Rukh and his wife Gauri Khan founded Red Chillies Entertainment, which soon became one of India’s most successful film production houses. The company produces blockbuster films and runs a cutting-edge VFX division, Red Chillies VFX, known for its world-class work in Indian cinema. With an annual turnover of ₹500 crore+, it’s a cornerstone of SRK’s business success and creative vision.