New Delhi: Indian legend Sachin Tendulkar started his new innings by stepping into the fashion and fitness world. The Master Blaster launched his own sportswear and athleisure brand named TEN x YOU. “Ten” refers to his famous jersey no. 10 in his playing days.
The master blaster himself launched the brand in Mumbai on Friday, October 10. Tendulkar is the co-founder of the brand, as Krthik Guurmurthy and Karan Arora are also the co-founders of the brand.
This is the brand for the young athletes and budding sportspersons. Tendulkar will be the face of the company, and he is likely to collaborate with cricket academies across India to provide sports gear to the young children. The TEN x YOU is the direct-to-customer (D2C) brand, and the first physical store will likely open in April 2026.
The brands will offer sportswear, shoes, and accessories, and the products are designed in a way that looks at the Indian body types, climate, and sporting needs.
“My vision is to see India move from a sport-loving to a sport-playing nation, and to this end, I want everyone, from the gully to the stadium, to play, to train, and feel the joy I felt!” Sachin Tendulkar, co-founder & chief inspiration officer, TEN x YOU, stated on the launch.
“With TEN x YOU, the same attention to detail I demanded from my bat and kit has been poured into every athleisure product made by us. Playing a sport will make you feel on top of the world, so just start, and never stop playing!” he added.
Tendulkar’s brand is eyeing a revenue of Rs 4-5 crore monthly and hopes to reach Rs 30-35 crore within the next 1.5 years. TEN x YOU’s primary focus will be capturing the Indian market first, followed by expanding the brand internationally, especially in West Asia and the UK.
The shoes will be the centre of attraction from the brand, and the price will be set between Rs 5000 and 6000 a pair, and the top-end cricket pair will be priced at around Rs 9000.
Sachin Tendulkar’s net worth
Sachin Tendulkar is one of the wealthiest cricketers in the world and has an estimated Rs 1400 crore net worth. This is not his first investment in launching TEN x YOU. He is involved in multiple businesses, especially in sports-related ventures.
The legend is the co-owner of the Kerala Blasters, an Indian football franchise, and also made investments in real estate in India and abroad. Tendulkar has also invested in some known brands like Spinny, Zepto, Kissht, and many more.