New Delhi: Royal Enfield and Jawa Yezdi Motors has come up with its sales expansion through online retail presence by partnering with Amazon India, giving customers the option to purchase Royal Enfield’s entire 350cc line up and Jawa Yezdi most of motorcycles.
After the partnership with Flipkart both brands have come up with a new expansion plan of coordination with Amazon to grab the customer attention. Earlier we were only allowed to buy bike accessories online however now it can be possible to purchase an entire motorcycle by an E-commerce website. Until now the company has limited cities in which they provide online buying service for their bikes.
Royal Enfield and Amazon India partnership details
In collaboration with Amazon India Royal Enfield makes buying its motorcycles easier. Through this partnership, customers can now buy Royal Enfield bikes directly from Amazon’s dedicated online store. The service is currently available in five cities, including Ahmedabad, Chennai, Hyderabad, New Delhi and Pune.
Buyers will also get flexible payment options to make purchases more convenient. Once a customer places an order, the delivery and after-sales support will be managed by their nearest Royal Enfield dealership. Along with motorcycles, the online store also lists official riding gear, accessories, and merchandise. Earlier, Royal Enfield had a similar tie-up with Flipkart for customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
Jawa Yezdi Motorcycles and Amazon India partnership details
Following a similar path, Jawa Yezdi Motorcycles has also partnered with Amazon India to expand its online presence. The motorcycle makers are now selling their bikes like the Jawa 350, 42, 42 FJ, 42 Bobber, Perak, Yezdi Adventure, and Yezdi Scrambler through the E-commerce website. This move is all set to make the buying process simpler and more accessible for customers who prefer online shopping rather than visiting showrooms.
Currently, Jawa and Yezdi motorcycles are available in around 40 cities through Amazon. While the company plans to expand to more than 100 cities during the upcoming festive season. Both Royal Enfield and Jawa Yezdi are focusing on online sales to reach a wider audience and provide a smoother buying experience.
By Ahsan Khan