be After the blockbuster success of Irumudi, Ravi Teja team up with director Vivek Athreya, who delivered a massive hit Saripodhaa Sanivaaram, for an unusual entertainer. The film, backed by producers Laxman and Srini Rao under the Bridge Productions banner, was formally launched with a pooja ceremony today. The director chose an unconventional route to announce the title- Thulabaram. Marking the beginning of the shoot, VV Vinayak presented the script to the makers. Chandu switched on the camera, and Sree Vishnu gave the ceremonial clap. Shiva Nirvana and Bobby took charge of directing the opening shot together. The Title Documentary, released by My Home Ram, unfolds as a humorous account of how the team arrived at the name Thulabharam. Filled with playful moments and creative chaos, the video showcases the filmmaker’s own style while making the title reveal an entertaining piece of content in its own right. The phrase Nava Ravitejamu further reinforces the idea of a new chapter for the actor. Known widely as Mass Maharaja, the actor is now being presented as Crime Maharaja for this project. The new moniker, revealed as part of the title announcement, suggests a fresh identity for the star and adds an element of intrigue to his collaboration with Vivek Athreya. Priyanka Mohan and Anaswara Ranjan have been signed on as the female leads. The film is expected to combine crime, drama and entertainment, with the creative strengths of its lead actor and director forming the foundation of the project. Vivek Sagar will provide the music, while Theni Eswar ISC is responsible for cinematography. With filming scheduled to commence shortly, Thulabharam marks the beginning of an exciting collaboration. The makers are expected to share additional details about the film in the coming days.