Ola and Uber
India’s cooperative sector is ready to challenge legendary companies like Ola and Uber by launching taxi service under the India brand by the end of this year. This service has an authorized capital of Rs 300 crore and 200 drivers (drivers) have already been linked to it in four states.
On June 6, a union of eight major cooperative societies, including the registered multi-state cooperative taxi cooperative limited, National Cooperative Development Corporation (NCDC), Indian Farmers Fertilizer Cooperative Limited (IFFCO) and Gujarat Cooperative Milk Marketing Association (GCMMF), represents a union of eight major cooperatives. Last month, Cooperative Minister Amit Shah made a comprehensive indication of a comprehensive cooperative policy for this field, a comprehensive cooperative policy for this field. Taxi service will be started.
Taxi drivers will get more returns
NCDC Deputy Managing Director Rohit Gupta said, the main objective is to ensure better returns to the drivers and provide quality, safe and affordable services to the passengers. This enterprise operates without any government share and is completely funded by cooperatives participating. Its founding members include Krishak Bharti Cooperative Limited (Krubhco), National Agricultural and Rural Development Bank (NABARD), National Dairy Development Board (NDDB), and National Cooperative Export Limited (NCEL).
Service will start first in these states
He informed that about 200 drivers have already joined the cooperative society, out of which 50-50 are from Delhi, Gujarat, Uttar Pradesh and Maharashtra. The cooperative society is actively contacting other cooperative organizations to expand its network. The cooperative institution has issued a tender to choose a technology partner to develop a ride-halin app. Gupta said, we will finalize the technology partner in a few days.
He further said that the app is expected to be ready by December. A Technology Advisor and Indian Institute of Management (IIM)-Bangalore has been included to formulate a marketing strategy for this All India Forum. This service will adopt a cooperative pricing model, and membership campaigns are currently underway to increase operation. This service will adopt the cooperative pricing model, and membership campaigns to increase its operation are currently going on.
This step has been taken at a time when the cooperative sector wants to take advantage of its collective power to compete with private companies installed in the market rapidly.