After the success of ODOP, UP government has launched “One District – One Dish” (ODOC) scheme. Its objective is to give global recognition to traditional cuisine through branding, GI tag, tourism and e-commerce.
Lucknow. One District-One Product (ODOP) scheme, launched in Uttar Pradesh in 2018 under the leadership of Chief Minister Yogi Adityanath, gave a new impetus to the local industries, artisans and exports of the state. With the successful implementation of this scheme, lakhs of artisans got self-employment and the products of UP gained recognition in the global market.
Launch of ‘One District-One Dish’ scheme
Now taking this successful model forward, the Uttar Pradesh government has started ‘One District One Cuisine’ i.e. ODOC (One District One Cuisine) scheme to give global recognition to the rich culinary heritage of the state. This scheme is an extension of Chief Minister Yogi Adityanath’s ‘Virasat Sang Vikas’ vision, in which culture, tourism, employment and exports have been linked together.
Main objective of ODOC scheme
Under the ODOC scheme, a specific, traditional and historical dish will be identified from every district of Uttar Pradesh. The main objectives of this scheme are as follows-
- Preservation and promotion of traditional culinary heritage of the state
- Registration of local artisans, confectioners and food vendors
- Quality standardization, branding and marketing of selected dishes.
- To give recognition to the cuisine at national and international level
- Promotion of local livelihood, self-employment and MSME sector
Employment and economy will get a boost
Like ODOP, ODOC scheme will also become an effective medium for employment generation at the grassroots level. This will directly benefit the state’s economy. Local cuisine will be delivered to the global market through better packaging, GI tagging and e-commerce platforms.
Focus on packaging, training and quality
Under this scheme, training will be provided on food packaging, increasing shelf life and safe transportation in collaboration with the Indian Institute of Packaging. Local entrepreneurs will be encouraged to get FSSAI certification. Traditional food vendors will be linked to the e-commerce platform, which will increase both their reach and income.
Taste will be linked with GI tag and tourism
GI tagging of selected dishes will ensure their authenticity and international acceptability. Along with this, with the cooperation of the Tourism Department, ODOC food stalls will be set up in major tourist places, religious places and festivals of the state, so that tourists can experience the diverse flavors of Uttar Pradesh at one place.
The taste of Uttar Pradesh will reach the world
Almost every district of Uttar Pradesh is famous for some special dish. Such as Panchhi Petha of Agra, Brajwasi Peda of Mathura, Ram Asare Peda of Ayodhya, Chamcham of Aligarh (Iglas), Chandrakala of Barabanki, Bati-Chokha and Litti-Chokha of Purvanchal, Revdi and Malai Butter of Lucknow, Longlata and Malaiyo of Kashi, Laddu of Sandila (Hardoi) and Samosas of Kanpur.
There are hundreds of dishes that are popular in their region, but have limited recognition outside the state or country. Through ODOC scheme, these historical and delicious dishes of all 75 districts of Uttar Pradesh will be presented on the global platform.