Holi is just the beginning! All records of liquor sales are broken during festivals. When it comes to statistics, you will also be confused. Last year, three days before Holi, liquor worth more than Rs 27 crore was sold in Noida. It is being estimated that in the current year this figure may cross the level of Rs 30 crore and even reach Rs 35 crore. This is just a city. If the data of an entire state and the entire country comes out then you will be completely shaken.
The story is not just about drinking alcohol on the occasion of Holi. The figures from Diwali to New Year tell a lot. When New Year celebration was seen about two months ago. Then all the figures of the liquor sale were seen breaking. Let us also tell you how many rupees worth of liquor have been consumed by the people of major states of the country on the occasion of New Year. However, the data on how much liquor was sold on the occasion of Holi may come next week.
Telangana
Telangana made headlines on December 30 and 31 when liquor sales crossed Rs 800 crore, which was almost eight times its daily average. Hyderabad was its center, where hundreds of parties raised their demands, followed by Ranga Reddy and Medchal districts. Compared to last year’s Rs 700 crore, this year’s figures were tremendous. Excise revenue was Rs 3,523 crore in December alone. Due to which the atmosphere was created for 2026.
Uttar Pradesh
After this came Uttar Pradesh, which made sales of about Rs 600 crore and broke its own previous records. With its large population and growing urban nightlife in cities like Lucknow and Noida, the state proved that celebrations here are as spectacular as anywhere else in the country.
Karnataka
Due to the excellent pub and brewery culture of Bengaluru, the sale of liquor in Karnataka reached Rs 409 crore in a single day on 28 December. On New Year’s Eve, the state sold liquor worth Rs 308 crore, more than its target. Overall, 4.83 lakh boxes of Indian made liquor and 2.92 lakh boxes of beer were sold, making December one of the most profitable months for Karnataka State Beverages Corporation.
Andhra Pradesh
In Andhra Pradesh, sales of about Rs 300 crore were made on New Year’s Eve, which is double the last year’s Rs 147 crore. Extending retail hours till midnight and bar service till 1 am led to a boost in sales. Visakhapatnam alone contributed ₹11 crore, with liquor shops, bars, hotels and clubs reporting good figures.
Delhi
Delhi also participated in this celebration, where liquor worth Rs 400 crore was sold. Hotels, bars and private parties increased consumption, while 16 crore more were sold in Noida on December 31 and January 1. The capital’s cosmopolitan crowd has ensured that alcohol remains easily available by 2026.