New Delhi: Ginger Games, a studio backed by the Krafton India Gaming Incubator has debuted with backing from industry veterans. The founders are Sumit Batheja who previously helmed leadership roles at Yahoo and Alibaba, and Shrey Mishra, who is experienced in the XR space, previously founding Gaming Central and XR central. The founding team has over 50 years of combined gaming and media entertainment experience. Ginger Games aims to tackle the problems of monetisation and retention through IP creation and thoughtful game design, and is building a design and operations engine to drive long-term engagement through live ops. The first title by Ginger Games is called Monkey Mayhem, which is currently in the Beta Phase.
Sumit Batheja, CEO and co-founder of Ginger Games says, “After years building successful B2B gaming and media-tech products, we identified a clear whitespace: while mobile gaming is booming, most new titles struggle to sustain both player engagement and monetisation. Too many studios rely on shallow mechanics and copycat formulas, leading to short-lived success and missed opportunities for lasting IP. We hope to change that. We’re grateful for Krafton’s support as well as Fernanda and Anurag for believing in us and supporting us as our strategic advisors.”
A unique position in the market
Shrey Mishra, Co-founder of Ginger Games says, “Our vision is to set a new standard for hybrid-casual games: sticky, scalable, and built to last. While others focus on scaling what already exists, we are focused on creating what should exist—globally resonant games rooted in a strong core loop and gameplay innovation. Our strategic focus on the roguelite genre—still relatively underexplored in the Indian market—positions us uniquely”
Anuj Sahani, Head of the Krafton India Incubator Program says, ““Welcoming Ginger Games into the KRAFTON India Gaming Incubator is a strong validation of our commitment to onboarding studios of exceptional quality. Their vision and approach to solving some of the industry’s toughest challenges exemplify the kind of innovation we want to champion.”