Bollywood star Kriti Sanon known for her immaculate acting in movies like Bareilly Ki Barfi, is not a new name in the world of entertainment.
While the Bollywood diva often makes headlines due to her flawless acting and spiced-up fashion sense, her younger sister, Nupur Sanon has recently become a hot topic on the internet. For the unversed, Nupur Sanon, has been making headlines in B-town after she launched her own fashion label, Nobo. However, the publicity she got with it wasn’t clearly what she would have expected. For the unversed, netizens were quick to take to social media to point out the ridiculous prices.
Her newly established fashion brand, Nobo, is facing significant backlash from netizens due to the “absurd” and “unworthy pricing” of its pieces. Founded by actress Kriti Sanon’s sister, Nupur Sanon in 2024, the brand’s name, Nobo, stands for “No Boundaries.” The fashion label is endorsed by personalities such as Kriti Sanon, Nupur Sanon, Uorfi Javed, Sanjana Sanghi, and Rida Tharana, among others. Nobo itself claims to use “premium high-quality fabrics,” but the internet has a shockingly different take on Nupur’s brand. In a Reddit post that has now gone viral, a Redditor posted several pictures from Nupur’s website and wrote, “The ridiculous price points of Nupur Sanon’s (Kriti’s sister) clothing line called Label Nobo.
Doesn’t explain why such basic clothes are sold at such high price points. Is it money laundering of some sort (scamming buyers)?” The user further added, “Are people even buying from her? The designs are all so basic and bad. Even Myntra sells better stuff at 1k.
This is a pure case of scamming people, I think. Did anybody buy any of these items (can somebody say about the quality of the brand)?” Other Reddit users were quick to jump in, trolling the fashion label. While some comments, like “They didn’t even bother to take professional pictures with models, randomly koi bhi shot hain? walking out of the airport, being papped wale pictures koi apne website pe Laga ke exorbitant prices me bechne ke liye Alag level ka delulu hona padta hain, good job,” pointed out the poor branding of the website, other comments were even more relentless. Users trolled Nupur’s brand with remarks such as, “No Bo is short for Nobody Bought it,” and “I have been to Jaipur and Jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than 1500.”