Boyfriend on Demand first look: Fans of K-dramas and BLACKPINK are in for a treat as Netflix has unveiled the first look of its upcoming romantic comedy, Boyfriend on Demand. Starring Jisoo and Seo In Guk, the drama marks the first time the duo shares the screen, setting high expectations for 2026.
Netflix confirmed the project on January 7, 2026, although the exact release schedule is yet to be announced.
Boyfriend on Demand FIRST look
The new images give a glimpse into the lives of the lead characters. Jisoo plays Seo Mi Rae, a hardworking webtoon producer grappling with a hectic career and a complicated love life. In one photo, she is seen scrutinising a booklet for a new virtual reality app, hinting at a temporary escape from her stressful routine. The image captures her exhaustion but also a spark of curiosity and hope, reflecting her journey from burnout to romantic discovery.
Jisoo and Seo In Guk in Netflix’s Boyfriend On Demand
Meanwhile, Seo In Guk takes on the role of Park Kyeong Nam, a skilled colleague and Seo Mi Rae’s rival at the webtoon office. Their professional clashes are apparent in the first look, highlighting a playful tension that promises to evolve throughout the series. In the third image, the drama hints at a pivotal scene involving the subscription app, showing Mi Rae gazing fondly at a man who appears to tug her hand away — possibly a moment where reality and virtual romance intersect.
Boyfriend on Demand plot
The storyline of Boyfriend on Demand centres on Seo Mi Rae’s experience with a virtual reality app called “Monthly Boyfriend”, where she meets ideal partners for a month, experiencing artificial love that triggers genuine emotions. Back in her real life, she continues to navigate workplace chaos while discovering the hidden depths of Park Kyeong Nam. Though initially cold and blunt, he gradually reveals his authentic self, softening the rivalry and hinting at a blossoming romance.
While Netflix has yet to announce a specific premiere date, Boyfriend on Demand is slated for release in 2026.