The deal brings InterPositive’s engineering and research team into Netflix, while Affleck will serve as a senior advisor.
Netflix Inc. (NFLX) on Thursday announced that it has acquired InterPositive, an artificial intelligence-based filmmaking technology startup founded by actor and filmmaker Ben Affleck, as the streaming company pushes deeper into AI tools designed for movie and television production.
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The deal brings InterPositive’s engineering and research team into Netflix while Affleck will serve as a senior advisor, helping guide the development of creator-focused technology for the entertainment industry.
“We believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, and crews.”
-Bela Bajaria, Chief Content Officer, Netflix
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