The Kerala Cricket League (KCL) 2025 may have wrapped up with Kochi Blue Tigers lifting the trophy under the captaincy of Saly Samson, but the buzz around the tournament is far from over.
From Sanju Samson’s dominant form in the group stages to the clever tactics of domestic coaches – there was plenty to talk about.
But what caught everyone’s attention during the final stages of the tournament wasn’t just the cricket. It was something stitched across the front of Kochi Blue Tigers’ jersey:
“Dhoni App” – the official sponsor.
And just like that, MS Dhoni’s influence was felt in the heart of Kerala cricket, without him even playing a ball.
‘Dhoni App’ Makes Waves in Kerala
In a tweet that quickly went viral, the official handle of Kerala Cricket League posted a photo of Saly Samson celebrating with the trophy. What sharp-eyed fans noticed immediately was the “Dhoni App” branding on his jersey – a sponsor that sparked curiosity across social media.
“Even when Dhoni isn’t playing, his presence is felt. ‘Dhoni App’ on KCL kits? That’s just Dhoni being Dhoni – everywhere, quietly,” one fan posted.
So what is Dhoni App, and why is it sponsoring teams in Kerala?
What is Dhoni App all about?
The Dhoni App is more than just a rewards platform – it’s a personal bridge between MS Dhoni and his fans, built around everyday spending and exclusive access.
Created with Dhoni’s trademark simplicity and efficiency, the app lets users link their existing payment cards (RuPay, Visa, or Mastercard) to start earning rewards (called vRs) on regular purchases. But it’s not just about cashback – it’s about connection. Fans can peek into Dhoni’s world through behind-the-scenes photos and videos, while also enjoying exclusive content and perks.
What makes the Dhoni App unique is its ability to merge different loyalty programs into one space, simplifying reward tracking and offering a more personal, Dhoni-style experience – quiet, practical, and impactful.
“We want to give local heroes a national audience,” said a Dhoni App executive in a previous press release. “KCL 2025 was a great partnership opportunity. The Samson brothers, Kerala cricket, and a digitally savvy audience – it all made sense.”
The Dhoni Effect – Without Saying a Word
While MS Dhoni himself hasn’t made an appearance at a KCL game, his signature style of quiet influence is everywhere. From branding to infrastructure to the very digital scaffolding supporting the league’s growth, Dhoni’s imprint is unmistakable.
And for cricketers like Sanju Samson, who piled up 368 runs from 5 innings in the group stage, and his brother Saly Samson, who led Kochi Blue Tigers to glory, it’s about more than visibility – it’s about inspiration.
“Everyone in Indian cricket has looked up to Dhoni at some point,” a Kerala player said during the league. “Seeing his brand here in KCL makes you feel like someone is watching, like there’s a bigger stage waiting.”
A League Grows, A Legacy Spreads
As KCL 2025 comes to a close, one thing is clear – it’s no longer just a local league. With smart partnerships, rising stars, and a digital backbone like the Dhoni App, Kerala’s cricketing ecosystem is pushing forward with intent.
And in typical Dhoni fashion, the influence isn’t loud or flashy. It’s quiet, efficient, and deeply strategic – just like the man himself.