New Delhi: Meta is quietly testing a new way to push AI-generated video into the mainstream. The company has confirmed that it is experimenting with a standalone version of its Vibes app, moving it outside the existing Meta AI experience and giving it a dedicated home of its own.
The move signals a clearer push into short-form AI video as a category of its own, separate from chatbots and image tools. It also places Meta more directly against rivals building social-style platforms around generative video.
Meta begins testing standalone Vibes app
Meta confirmed the development to TechCrunch, saying the company is building on early traction seen inside the Meta AI app. Vibes originally launched last September as part of Meta AI, where users could create and browse short AI-generated videos.
“Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum,” Meta said in an emailed statement. “We’ve seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment. We will look to expand the app further based on what we learn from the community.”
The news was first reported by Platformer.
What Vibes offers today
Vibes works like a short-video feed where every clip is AI-generated. Think of the endless scroll style popularised by TikTok or Reels, but powered by generative models.
Users can:
- Generate a video from scratch using AI
- Remix videos found in their feed
- Add visuals, layer music, and tweak styles before posting
- Share videos in the Vibes feed, via direct messages, or cross-post to Instagram and Facebook Stories and Reels
Meta says collaboration and sharing are rising, with many Vibes clips being sent directly to friends. The company notes this mirrors how people already use Reels.
A direct answer to OpenAI’s Sora
By spinning Vibes into its own app, Meta positions it as a closer rival to OpenAI’s Sora, which also blends AI video creation with a social discovery layer.
Meta has not shared usage numbers but says Meta AI adoption has been growing steadily since launch. Internally, that appears to be enough confidence to test a separate product.