Thiruvananthapuram-based media relations and reputation management company CTLG hopes to help celebs in south India “build a media and online identity”. Adwaith S, founder of the company, says, “South Indian artistes have impressive portfolios, but they often miss out on bigger opportunities, because they underestimate the importance of maintaining a strong media and online presence, including not knowing how to market themselves.”
He points out that in “today’s digital landscape, talent alone isn’t enough”. “I’ve seen incredibly talented artistes lose major deals simply because they lacked a credible and active online presence and marketing. Also, I’ve encountered individuals with the potential to go national — even global — but they don’t know how to position themselves strategically through media coverage and online branding to showcase their work effectively,” he elaborates.