Malabar Gold Controversy: The Bombay High Court gave Malabar Gold relief in the Pakistani Influenceer controversy. An order was issued to remove objectionable posts to social media platforms and stop the same material.
Mumbai Malabar Gold & Diamonds was recently caught in a major controversy. Pakistani Influencer Alishba Khalid, appointed for campaigning in London, faced “anti -India” allegations on the brand on social media. After the controversy escalated, the Bombay High Court gave relief to the brand and ordered social media platforms to remove objectionable posts and do not publish the same material. Malabar Gold made it clear that he was not aware of Khalid’s nationality and political views at that time. The company later immediately broke relations with Khalid. The court issued an interim order to protect the brand’s reputation and business from damage.
Malabar Gold -London Influencer: What is the case?
The brand says that before the festive season, their reputation and business were damaged by making this issue to be damaged. Senior advocate Naushad Engineer told the court that the use of services of an influencer cannot justify defamation claim. He also informed that Malabar Gold broke ties with Khalid after the controversy escalated.
How did the dispute increase?
Alishba Khalid’s critical comments led to a widespread response on social media. Many users linked the brand to anti -India sentiments. The video and posts that went viral threatens the reputation of the brand.
What did the Bombay High Court order?
Justice Sandeep Marne instructed Meta (Facebook, Instagram, WhatsApp), X (East Twitter), Google (YouTube) and some media agencies to remove objectionable posts. The court also said that no equal defamatory material related to the influential person will be published. The court found that Malabar Gold has presented a strong case for protection from damage to prestige.
What did Malabar Gold do?
The company immediately broke relations with Khalid and said in the court that it was not involved in any anti -India activities. This step was taken to restore the safety and trust of the brand.
What is the responsibility of social media platforms?
The platforms were directed to remove any objectionable post or video and do not allow the same material in the future. This made Malabar Gold’s reputation safe.