New Delhi: It has been almost three years since Lamborghini surprised everyone by showing its first electric concept car, the Lamborghini Lanzador. The model was revealed as a preview of the brand’s electric future, and a production version was earlier planned for 2028. At that time, the company said the car would mark a new chapter for the iconic Italian supercar maker.
However, things have changed. The company has now decided to cancel the fully electric Lanzador. The decision comes after the brand realised that many of its buyers are still not ready to move away from petrol engines, especially in the high-performance luxury segment.
Launch delayed, then dropped
Lamborghini Lanzador side view
In late 2024, Lamborghini had already postponed the Lanzador’s launch by a year to 2029. Now, the project in its original all-electric form has been shelved. CEO Stephan Winkelmann said in an interview with The Sunday Times that most customers showed very little interest in a Lamborghini without a traditional engine. According to him, demand for a model without a V8 or V12 engine was almost negligible.
He also explained that the company spent over a year discussing the future of the car internally. After speaking with dealers and customers, Lamborghini decided by the end of 2025 not to go ahead with a fully electric version. Winkelmann reportedly described electric vehicles in this segment as a costly exercise that does not promise strong returns.
Hybrid plan instead of full EV
Lamborghini Lanzador back
The Lanzador name is not gone completely. Lamborghini now plans to bring it back as a plug-in hybrid model with a petrol engine before the end of this decade. This means it will use both electric power and a combustion engine.
The same strategy will apply to the next-generation Lamborghini Urus. The SUV will not become fully electric. Instead, it will continue with a plug-in hybrid setup. The company believes going fully electric with the Urus could risk poor sales.
Why Lamborghini is cautious
While European regulations are pushing carmakers towards electric vehicles, Lamborghini feels EVs do not offer the same emotional appeal as petrol-powered supercars. For now, the brand sees hybrid technology as a middle path one that balances government pressure and customer expectations.