Kylian Mbappe has ended his two-decade-long partnership with Nike to sign with Roger Federer-owned sportswear brand On.
The Real Madrid superstar is joined through the door at On by fellow Frenchman Thierry Henry, who arrives as the Swiss brand’s director of football.
On is planning to launch its first football boots in 2027, a campaign which Mbappe is now expected to be at the heart of.
“From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game,” Mbappe said in a statement.
“I want to bring my experience and perspective into what we create, push what’s possible through innovation, and always stay true to the joy of football. We have a shared dream, and this is only the beginning.”
Former Arsenal and Barcelona forward Henry added: “Building something new in football requires a bold and original approach. Over the past year, I’ve seen first-hand the curiosity and attention to detail the team at On brings to that process.
“We want to listen to players, understand what they need and create something that can genuinely add to the game. I’m proud to be part of shaping what comes next.”
Mbappe’s departure acts as another huge blow to Nike as its newer rivals begin to gain ground, following World Cup winner Lamine Yamal’s decision to jump ship to Adidas.
“We are proud of what we achieved together on and off the pitch. As he moves into the next phase of his career, we wish him continued success for what comes next,” Nike said in a separate statement.
On were founded in 2010 as a running shoe manufacturer but now finds itself firmly planting its feet in the football market.
Founder and co-CEO David Allemann said: “Football doesn’t need another sportswear brand to do more of the same. Football needs new ideas and a challenge to what is possible.
“When we enter a sport, we want to be the brand of the future — through true innovation and contemporary design. Our ambition is to bring On’s approach to the pitch, the pavement, and the runway — connecting elite performance with the culture that surrounds the game.