It seems Kim Soo-Hyun is making a successful comeback to the spotlight. The actor’s first commercial campaign since he returned to work has apparently created a buzz among consumers, with many fashion items promoted through the campaign selling out shortly after launch. And fans across the globe simultaneously celebrated his 19th debut anniversary with a large-scale charity. Kim Soo-Hyun recently returned to work over a year after being embroiled in a dating scandal with late actress Kim Sae-Ron. The popular South Korean actor is looking out to make a full-fledged comeback to acting too, after keeping a low profile due to the controversy for several months.
Response To First Endorsement Campaign
recently participated in a campaign for a global fashion brand, marking his first major advertising project after months away from the spotlight. The brand said the campaign’s featured products sold out at its official online store amid strong consumer interest. Some were restocked later following purchase requests but were reportedly sold out again.
““Customer attention directly translates into purchases and the interest in Kim Soo-Hyun is sustained, rather than driven by short-term publicity,” a company representative said, according to Koreaboo.
Fans cannot wait for Kim Soo-Hyun’s professional comeback
Kim Soo-Hyun’s Scandal
The campaign comes after reports that the actor flew to the Philippines in July to shoot a commercial for the brand, his first ad shoot since returning to work. Months of controversy precede his return, which previously stopped his public activities when he got associated with Kim Sae-Ron. The controversy included allegations that the two dated while she was a minor, and allegations of financial pressure and events surrounding her death.
According to authorities, in the subsequent investigation, some of the photos and videos submitted as evidence were found to have been altered using artificial intelligence technology. Later, Kim Se-Ui, the head of Garosero Research Institute, was arrested and is now undergoing a trial for spreading false information and defaming the actor. Legal proceedings are still ongoing, but Kim Soo-Hyun has slowly been getting back to work and the fashion campaign is his first big project since.
Kim Soo-Hyun’s comeback with Knock-Off has become a topic of discussion on social media
Fans Express Support Through Charity
In addition to the successful commercial campaign, ‘s supporters marked the 19th anniversary of his debut with a large-scale donation project. According to Allkpop, Child welfare organisation Green Umbrella revealed that the Actor Kim Soo Hyun Korean & Global Fan Union worked with clothing brand BENCH to donate clothing to children in need across South Korea.
As per reports, fans from 114 countries have donated 3,800 children’s clothing items. The program included 1,900 children’s T-shirts and 1,900 hats, making 1,900 complete outfits. Organisers said fans prepared 1,000 sets initially before BENCH added another 900 sets in support of the project, matching the symbolic number associated with the actor’s 19th anniversary.
Fans now await his comeback on TV and films, including the release of the troubled Disney+ show, Knock-Off.