Katrina Kaif’s net worth is estimated to be between ₹224 crore and ₹263 crore ($27M–$32M), according to a report in fincash.com. But, did you know her most lucrative asset is her cosmetics venture, Kay Beauty?
How much does Kay Beauty adds to Katrina Kaif’s business portfolio?
Kay Beauty reportedly recorded ₹132.4 crore in operational revenue for FY25 (up 50% from the previous fiscal year) and hit an annualised net sales run rate of ₹300 crore. Its Gross Merchandise Value (GMV) or gross sales scaled up to ₹350 crore.
Unlike most celebrity brands that run at a loss, Kay Beauty is highly profitable with an operating net profit of ₹11 crore, double-digit EBITDA margins and a Return on Capital Employed (ROCE) exceeding 50%.
What makes Kay Beauty special?
Most of its products are priced between roughly Rs 500 and Rs 1,500, making them feel premium without being too expensive. The brand also focused on vegan, cruelty-free formulas and makeup designed for Indian skin tones, giving shoppers something they felt was made with them in mind.
Its message, “It’s Kay to Be You,” also helped the brand stand out by promoting inclusivity and self-expression.