Playback singer Jonita Gandhi, who recently released her single, ‘Beparwai’, feels that the indie pop music has seen a massive resurgence in the past few years.
Indie pop used to be the crown jewel of India’s music industry in the 90s. However, it witnessed a downward spiral in the 2000s when Hindi film music rose to prominence, and the production and distribution of indie pop was drastically cut down.
The singer spoke with IANS recently, and shared that with the advent of the streaming medium, indie pop has made an impressive comeback and has appealed to the taste of the masses.
Speaking with IANS, Jonita said, “I think now more than ever, there’s a lot of love for non-film music. A lot of films are relying on existing non-film music releases that are popular and they’re syncing them to their films”.