Jonathan David is determined to remain at Juventus, even after a challenging debut campaign in Serie A. The 26-year-old forward struggled in front of goal for the club in 2025-26, yet strong World Cup performances for Canada are strengthening David’s confidence and public profile.
Speculation in Italy suggests Juventus may consider selling David during the current cycle, as the club evaluates options after a modest return last season. Despite that, David has made clear that personal plans do not involve a transfer away from the Bianconeri at this stage.
David moved to Juventus on a free transfer last year, following five productive seasons at Lille. During that spell in France, David scored 109 goals across 232 appearances, attracting interest from several major European clubs before Juventus secured an agreement and completed the move.
For Juventus, the numbers were less convincing in 2025-26. David finished the season with eight goals in all competitions, falling short of an expected goals figure of 12.9. Those statistics fuelled doubts about David’s fit in the team, as Juventus considered how to reshape the attack.
International duty has offered a contrasting picture. David hit a hat-trick in Canada’s 6-0 victory over Qatar at the World Cup, underlining a sharper edge in a different system. Against Qatar,David became just the third player in the World Cup (since 1966) to record 5+ shots on target (five) and 15+ touches in the opposition’s box (15) in a match, after Eusebio vs North Korea in 1966 and Uwe Seeler vs Italy in 1970.
The Canada forward addressed future plans directly when speaking to RAI Sport after the Qatar match. “I have a five-year contract, so as far as I am concerned, I will be staying there,” he told RAI Sport. That stance suggests David expects to fight for a larger role at Juventus.
David also discussed differences between club and international football, pointing towards Canada’s approach as a key factor. “I think when you play for your club or national team, it is going to be different, because these are two very different teams,” he added. “Canada have a different playing style, so more or less everything changes.” Those comments reflect how system and tactics shape David’s output for both Canada and Juventus.