Jaguar had a pretty rough rebranding recently but now is the turn for Range Rover. They have a new logo but fortunately it is not going to be put on their cars. The new logo has been developed as a smaller symbol for where the whole Range Rover script cannot fit. It is essentially two mirrored R’s stacked on top of each other. We also got to see Bentley update its logo in recent times.
The logo was revealed by Autocar and it was showcased at a JLR presentation. There is also a repeating R logo which looks like it would be appropriate for upholstery. There is also news that Range Rover, Defender and Discovery will become their own brands in the future rather than all three of them lying under the Land Rover umbrella.
The presentation also talked about Range Rover’s upcoming all electric flagship SUV which apparently 60,000 people are on the waitlist for. We are not sure how that pans out considering a huge amount of EV plans are being backtracked and the EV market is seeing dwindling sales across globally. There is going to be the all electric Jaguar luxury flagship as well which should be debuting next year.