Jennie Dracula remix song: The remix of Jennie and Tame Impala’s song Dracula is suddenly everywhere online. And it’s actually social media, being largely responsible for the surge. Over the past week, the track has fuelled a viral “walking” trend built around a memorable lyric referencing Pablo Escobar.
The trend is drawing millions of views and pushing the song back into the charts. All thanks to TikTok, Instagram Reels and a dash of YouTube shorts.
Jennie’s Dracula remix with Tame Impala
Originally released by Tame Impala, the psychedelic music project led by Australian musician Kevin Parker, Dracula gained fresh momentum after a remix featuring BLACKPINK star Jennie dropped earlier this year.
The track blends Kevin’s dreamy indie sound with Jennie’s confident delivery, and fans quickly latched onto one particular line in the second verse: “Now I’m Mr. Charisma, f—kin’ Pablo Escobar.” The lyric has become the centrepiece of the current TikTok and Instagram trend, with users lip-syncing the line while confidently walking toward the camera.
What is the ‘Pablo Escobar’ trend?
After scrolling through dozens of viral reels this week, one pattern stands out: creators simply stride toward the camera with exaggerated confidence, syncing the lyric with dramatic timing.
Many of the most-watched videos are filmed in festival settings, especially around Coachella campgrounds, where groups of friends take turns walking into frame as the beat drops. Others add a “vintage film” or grainy filter to match the song’s moody, psychedelic aesthetic. The moment that sparks the loudest reactions is the follow-up line: “Shut up, Jennie, just get in the car”, often paired with a playful hair flip or exaggerated eye roll.
For those who do not know, Pablo Escobar was a Colombian drug lord who led the Medellín Cartel during the 1980s and early 1990s. Known as the “King of Cocaine,” he controlled a major share of the global cocaine trade and amassed immense wealth. His criminal empire caused widespread violence in Colombia. Escobar was killed by Colombian police in Medellín on December 2, 1993.
Deacula climbs up the Billboard chart
The viral attention has translated into real chart gains. Dracula recently climbed into the Billboard Hot 100, peaking around the top 20 and continuing to rise as TikTok usage grows. The remix also marks an important milestone for Kevin Parker: it became Tame Impala’s first song to chart on the Billboard Hot 100, while giving Jennie one of her strongest solo chart performances to date.
Jennie, herself, even joined the trend, posting a clip using the song that sent fans rushing to recreate the “Mr Charisma” moment.