In 2025, Kollywood witnessed massive OTT deals for its biggest films. From the iconic Jana Nayagan to the hit Thug Life, these top five movies secured lucrative digital streaming rights, reshaping the industry’s future.
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Top 5 Highest OTT Deals in Kollywood
OTT platforms now selectively buy big-star movies pre-release, unlike before. A price cap of 125 crores is now in place. Here are the top 5 Tamil films with the highest OTT sales.
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5. Suriya 46
Suriya’s new film, directed by Venky Atluri and starring Mamitha Baiju, is in production. Its OTT rights have already been sold to Netflix for a whopping Rs. 90 crore.
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4. Good Bad Ugly
Ajith Kumar’s ‘Good Bad Ugly,’ directed by Adhik Ravichandran, was a blockbuster. Netflix bought it for Rs. 95 crore but later removed it after a copyright lawsuit by Ilaiyaraaja.
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3. Thug Life
‘Thug Life’ was expected to top this list. Netflix bought its pre-release rights for Rs. 130 crore but renegotiated to Rs. 110 crore after the film’s failure. Mani Ratnam directed it.
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2. Coolie
Rajinikanth’s ‘Coolie,’ directed by Lokesh Kanagaraj, grossed over 500 crores. It hit OTT 28 days post-release. Amazon Prime Video secured the rights for Rs. 120 crore.
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1. Jana Nayagan
Vijay’s ‘Jana Nayagan’ tops this list. Directed by H. Vinoth, its OTT rights were sold pre-completion to Amazon Prime Video for the maximum price of Rs. 125 crore.