IU’s September comeback is already generating buzz, with reports revealing that actor Heo Nam-Jun will reunite with the singer for the music video of her upcoming title track.
The collaboration marks another project for the duo following their well-received work together on Never Ending Story, adding to fans’ excitement ahead of the album’s release. While IU has yet to unveil the full concept, tracklist, or teaser schedule, early updates have offered a glimpse into what’s in store. With new music on the horizon and concerts lined up later this year, anticipation for her return continues to grow.
IU, Heo Nam-Jun reuniting for new music video
is set to reunite with actor Heo Nam-Jun for the music video of her upcoming title track, according to industry reports on July 11 KST. The singer is expected to release her new album in September, making it one of the most anticipated K-pop comebacks of the year. The reported collaboration marks IU and Heo Nam-Jun’s second project together. The duo previously appeared in the music video for Never Ending Story, the title track from IU’s third remake album, A Flower Bookmark 3, which was released in May last year.
Filming for the new music video is reportedly scheduled to begin early next month. Despite his packed schedule is said to have accepted the project while balancing filming commitments for his upcoming drama Whale Star, following his appearance in Brave New World.
While IU has not officially revealed the album’s concept, tracklist, or teaser schedule, fans are eagerly awaiting further announcements. The singer is expected to unveil the new album ahead of her concerts at Goyang Stadium later this September.
About IU and Heo Nam-Jun’s Never Ending Story
IU and Heo Nam-jun previously collaborated on the music video for Never Ending Story, a remake that paid tribute to the 1998 film Christmas in August. The nostalgic visual portrayed the duo as co-workers whose quiet romance unfolded through everyday moments. The project also proved to be a career milestone for Heo Nam-Jun, who later revealed that being chosen by IU gave him the confidence to continue pursuing acting.
Earlier speaking fondly about working with IU on their first collaboration, Nam-Jun shared that every day leading up to the shoot felt like a celebration. He added that simply knowing an artist like IU was aware of his existence made him feel as though he had no regrets.