New Delhi: Apple has posted strong results for the quarter ending June 28, 2025, with its revenue hitting $94 billion, marking a 10 percent jump from the same period last year. Earnings per share also grew 12 percent, touching $1.57. These numbers reflect consistent performance across all product categories and geographies, especially in iPhone, Mac, and Services.
CEO Tim Cook said the company saw double-digit growth in iPhone sales across every region, including key emerging markets such as India, South Asia, Brazil, and the Middle East. He added that the June quarter brought revenue records in more than 24 countries including the US, Canada, and Western Europe. Apple also launched its first online store in Saudi Arabia and plans to open more retail locations in India and the UAE.
iPhone and Services lift global momentum
Apple saw iPhone growth in every geographic segment, with notable double-digit growth in India. Cook confirmed strong demand across product lines, saying Mac revenue was up 15 percent year-on-year. Services, which include iCloud, Apple Music, and App Store revenues, also hit an all-time high, growing 13 percent.
The company’s CFO Kevan Parekh credited customer satisfaction and loyalty for helping Apple hit a new record in its installed base of active devices. All product categories and global segments saw higher engagement, according to Apple’s official release.
A dividend of $0.26 per share was also declared, payable on August 14, 2025, to shareholders of record as of August 11.
Tariffs bite into margins, says Tim Cook
While the business side looked solid, Apple’s cost sheet faced a bump because of tariffs. Cook pointed out that Apple took a hit of nearly $800 million in the June quarter due to tariff-related expenses.
“For the September quarter, assuming the current global tariff rates, policies, and applications do not change for the balance of the quarter, and no new tariffs are added, we estimate the impact to add about $1.1 billion to our costs,” Cook said. He added that this number could vary in the future, depending on any policy changes.
Though he didn’t directly mention former President Donald Trump’s trade policies, the reference to tariffs came amid global discussions about escalating duties on tech imports and ongoing geopolitical uncertainty.
Expanding in India and emerging markets
The company continues to place big bets on India. In his remarks, Cook mentioned double-digit growth in India and confirmed new stores are set to open in the country later this year. Apple’s strategy in emerging markets seems to be working, with Cook highlighting growth across South Asia and Latin America too.
Even as Apple looks to the future with AI-powered features across its ecosystem, its current business rests on a solid mix of regional expansion, loyal customers, and strong hardware-software integration. Cook also mentioned Apple Intelligence and new software design updates announced during WWDC 2025 as another step forward for the brand.