New Delhi: Apple is rethinking its iPhone colour strategy in 2025. Apple plans have stated that the Sky Blue finish previously rumoured to be on the iPhone 17 Pro will be dropped out of the high-end lineup. Rather, this colour will be available on the new model, iPhone 17 Air, which will be thinner, lighter, and more design-orientated, according to Majin Bu.
This will be one of the steps that Apple will take in order to ensure that every level of the iPhone has a different look. The iPhone 17 Pro will be more advanced in terms of its appearance, and the iPhone 17 Air will be younger and fresher. The division into the colour options will help Apple to distinguish each model both in terms of design and positioning in the market.
Sky Blue dropped from iPhone 17 Pro
Sky Blue was originally regarded as a potential new accent for the iPhone 17 Pro. Nevertheless, Apple has chosen to use a more subdued and high-end colour scheme instead. The specific tones of the Pro version are still secret but should have a similar titanium style as the line. Another leak suggests that Blue Titanium could be returning to the iPhone 17 Pro, having been absent in the iPhone 16 Pro line.
iPhone 17 Air: A bold new look
iPhone 17 Air by Apple is becoming one of the significant ones of the 2025 line. It is slated to be announced as a cheaper, less serious version of the Pro series, and it likely has a variety of colour options, i.e. Sky Blue, Black, Silver, and Gold. The daring Sky Blue paint job shows how Apple is aiming at a younger market and creating a new identity for the Air model.
What colours will the iPhone 17 Pro offer?
Although Sky Blue is out of the picture, the iPhone 17 Pro will still have a polished set of colours. The iPhone 16 Pro is already available in desert titanium, natural titanium, white titanium, and black titanium. Apple will likely continue with the same tone with the iPhone 17 Pro, and maybe the new twist will be the return of blue titanium.
The choice to differentiate colour schemes of Air and Pro models shows the strategic attempt by Apple to introduce clearer tiers. Apple is focusing on identity with design, with such bold Air-only colours as Sky Blue and more luxurious Pro finishes. We should get more information about the colours of the iPhone 17 Pro in the upcoming weeks.