Creators economy
The market of creators in the country is increasing day by day. It is estimated to double by 2026. People turn on the camera of the smartphone and put the reel, shorts and videos on social media platforms. Likes are available from there. Along with that, people get popularity. Even everything is fine. But do you know that at this time, the channel of only 6 lakh creators can be monitored in more than 40 lakh content creators in the country. So many people are able to earn money by giving time on these platforms. Let us understand all the aspects of this entire creator economy.
According to the recent 2025 Influencer Marketing Report of Cofluens, there are between 35 and 45 lakh creators in the country. However, it also has a data like bitbean the lines. There is a huge difference between viral videos of creators and videos being made. Its effect is also seen as a gap of money. According to the report of this company of Nikhil Kamath, out of 45 lakh artists, only 4.5 to 6 lakh artists are able to earn money. We are able to monitor your channel. Creators Economy means the basic model of the Revenue of the creators through social platforms.
Creators are not dependent on social media
According to the report, according to data from more than 2 million creators, 9 out of 10 creators are not completely dependent on social media for income. The surprising thing is that 88 percent of the creators earn less than 75 percent of their income from social media, out of which more than half of which earn less than 25 percent of their income from content creation.
Even after giving so much time, the creators are not completely dependent on social media. Only 12 percent of the creators earn most of their earnings from social media, which is quite low according to such a big data. At the same time, about 10 percent of the influential people earn 50-75 percent of their income from social media. 25 to 50 percent of the total earnings of about 25 percent of the people comes from video and revenue revenue. Overall, 88 percent of such creators are. Those who are not very dependent on social media for their income, but apart from this, they seek many options to earn money.
Market is growing not earning
Creators are growing. The market is also increasing year by year, so why not everyone is earning, this is a big question? Cofluens co-founder Ritesh Ujjwal said that while the total pool of the creators earning from the content is increasing year by year, the creator pool itself is growing but people are not earning much. The main reason behind this is. The supply of content is increasing rapidly. However, there is no demand to become in comparison to that.
He said that it will take 5 to 7 years to earn from content creation in exchange for a salary of Rs 50,000 per month in India. At the same time, content of a magnificent creator should get 500,000 views at the rate of Rs 2 lakh per month. Before that, it is very difficult for content creation to replace full time gigs.
How to earn money?
The creators who are earning money through these platforms. He is mostly making short-form videos. More than half of the creators like them because they give more engagement and earning opportunities. By 2026, the expenses of short-form ads are expected to double. Macro creators charge Rs 3-5 lakh for a reel, micro influencers charge 30,000-1.5 lakhs, and Nano creators charge Rs 500-10,000. Mega creators can earn more than 2 lakhs from branded content, while small creators earn 500-5,000 rupees. The earnings of Instagram Reels declined slightly in FY25, but the earnings of YouTube shorts stabilized or increased.
Who is spending?
At the same time, if we talk about the expenses on the ad, then the most e-commerce brands spent the most last year, they had 23% of the total expenditure. FMCG brands 19%, FMCD 10%, and Auto and BFSI spent 9-9%. E-commerce brands focus on local influencers with 36% to increase purchases immediately. The BFSI brands use finfluesers with 29% to explain complex products. E-commerce and FMCG run more campaigns, while media and BFSI conduct less but expensive campaigns. The average expenditure of brands increased from 1-5 lakhs of FY24 to 2-7 lakhs in FY25.
On which platforms are the creators more?
These days, the first choice of creators is becoming Instagram. There are 30-38 lakh Indian creators on Instagram, which is the highest. There are 5-7 lakhs on YouTube, and 90,000–1.2 lakh creators including Twitter, LinkedIn, Facebook. The young creators of 18-25 years are 48% on Instagram and 44% on YouTube, which set trends. Most of the creators earn from sponsored content, while only 15% are dependent on adhears from platforms such as YouTube and Meta. Instagram is the biggest source of creators due to visual focus and brand-oriented features.
Where and how is the market growing?
India’s influencer marketing sector is growing rapidly, which costs Rs 3,000-3,500 crore in the first half of 2025. More than 50% influencer marketing budget is spent on Instagram, followed by YouTube, X and Facebook. Micro-influencers like 52% of the markets for local rich. Influencer activity is the highest in Diwali, when 42% of brands increase spending. This sector is the fastest growing part in digital ads.