India’s Gen Z (18-24) is ahead in content creation. 83% of youth consider themselves creators and 75% see it as a career. This trend is giving a global platform to small towns, women and regional languages.
A new change has come in the digital world of India. The ‘Gen Z’ generation, aged 18 to 24, is leading this change. According to a new report by YouTube India and SmithGeiger, 83% of Indian Gen Z consider themselves content creators. It is no longer just a hobby but has become a real career. 75% of Gen Z surveyed see this as a professional opportunity. The economic freedom that comes with this is giving further impetus to the progress of youth in the digital world. The report says that 55% of creators have been helped by these platforms to become financially self-reliant.
women power of small towns
The most important thing about the report is that this digital wave, which was earlier limited only to metro cities, has now spread to every corner of the country. Most of the creators are from tier-2 and tier-3 cities rather than big cities like Mumbai and Delhi. Local voices from cities like Indore and Jaipur are gaining attention across the world through the internet.
Young women are getting the most spectacular success in this. In the last two years, the number of female content creators on YouTube has increased by 40%. Women are not limited to just fashion and beauty, but are also ahead in many subjects like education, cooking and vlogging.
Regional languages are getting importance
YouTube is still at number one in terms of choosing the platform. 90% of Gen Z creators use YouTube to showcase their skills and ideas. Additionally, content in regional languages is growing rapidly. 42% of creators say that they are able to give a global platform to local traditions and culture. This study suggests that this rise of Indian Gen Z will further democratize India’s digital economy and bring regional content to the world.