New Delhi: Aprilia says its RS 660 was the top-selling sportbike in Italy in 2025. However, the India-made RS 457 followed closely in second place. Together, these two bikes made up more than 21 percent of the sportbike segment in the country.
The company’s performance was not limited to Italy. Aprilia also reported steady growth in other markets, especially in Europe and the United States, where it continues to expand its presence in the fully-faired sportbike category.
Strong sales in Europe and the US
Aprilia RS 660
Aprilia became the leading European brand in fully-faired sportbike sales across Europe in 2025, with a 13 percent market share. The company has not shared exact sales numbers, but it says it sold more bikes than its two main European rivals combined in this segment.
In the United States, Aprilia ranked fifth overall in sportbike sales. It also remained the top European manufacturer in this category. The brand recorded a 30 percent growth compared to 2024, which is said to be the highest among all manufacturers for the year.
RS 457 and RS 660: Price and engine details
Aprilia RS 457 and RS 660
In India, the 2026 Aprilia RS 457 was launched recently at Rs 4.22 lakh (ex-showroom, Maharashtra). It gets new colour options, including Coral Blue Snake and Arsenic Yellow. A GP Replica version is also available at Rs 4.37 lakh, featuring race-inspired graphics, a blacked-out frame, and a bi-directional quickshifter as standard.
The RS 457 uses a 457cc liquid-cooled parallel-twin engine with a six-speed gearbox. It produces 43.5Nm of torque at 6,700rpm. The larger RS 660 also comes with a 659cc twin-cylinder engine, which makes 67Nm of torque at 8,500rpm.