Best Gold Stocks: In the last one week, the price of gold has fallen from ₹ 1.60 lakh to ₹ 1.38 lakh. This fall has created panic in the stock market. While some companies are under pressure, some jewelery stocks have become rockets. According to experts, low prices will increase the demand for weddings, which can create an opportunity for bumper earnings in shares.
Gold Price Impact on Stocks: In the last one week, gold prices have made investors sweat. The 24 carat gold which was priced at ₹ 1.60 lakh on March 17, has fallen to ₹ 1.38 lakh by March 24, i.e. a direct fall of ₹ 22,000. But do you know that this recession in gold has created a ‘lottery’ for some companies in the stock market. Cheap gold directly means bumper shopping at weddings and increasing crowd at jewelery showrooms. These 3 companies and their stocks are going to benefit from this. They can become rich when gold falls. One of these is even cheaper than ₹300.
Kalyan Jewelers
As gold prices fell, Kalyan Jewelers’ shares saw a rise of 3.5%. When gold is cheap, customers prefer to buy jewelery with higher weight. This increases the sales volume of the company. The company’s profit has also already doubled on a year-on-year basis to ₹4,163 million (Q3 FY26). Today, on March 24, as of 1 pm, the stock is trading at ₹374, up 2.93%.
Senco Gold
Senco Gold shares are also in focus due to the fall of gold. When the rate of gold falls, people buy more ‘diamond studded’ jewelery instead of plain gold, in which the company gets high profit. The company is going to open 20 new showrooms this year, which will further increase its reach. Currently the share is trading at Rs 293.95, up 3.16%.
Muthoot Finance
While jewelery stocks are in flight, there is some pressure on Muthoot, the country’s largest gold loan company. When gold becomes cheaper, the value of the pledged gold decreases. This is called the risk of ‘margin call’. However, the company’s net profit (PAT) is above ₹28,235 million, which is proof of its strength. Buying it in the fall might be a smart move. The stock is currently trading at ₹3,108.30 with a decline of 0.23%.
Disclaimer: This article is for general information only. This is in no way an investment advice to buy or sell shares. Investing in the stock market and gold prices is subject to market risks. Before investing, please consult your SEBI registered financial advisor.