One match, earning hundreds of crores
According to official figures and media reports, an India-Pakistan match generates advertising revenue of up to Rs 200 crore. Apart from this, huge earnings are also generated from ticket sales, digital viewership and sponsorship deals. If this match does not take place in the T20 World Cup 2026, then ICC may have to suffer a direct loss of crores of rupees. Not only this, broadcasters and digital partners can also demand compensation for losses from ICC, the amount of which can reach several hundred crores.
The ICC may view the decision by the Government of Pakistan and the Pakistan Cricket Board (PCB) to withdraw from the match against India as a serious violation. Under the rules, any team deviating from the scheduled tournament schedule is considered indiscipline. In such a situation, ICC can take strict action against PCB. This includes options ranging from excluding Pakistan from the T20 World Cup to banning it from future tournaments.