Mumbai, Nov 7: Cricketing history was rewritten on Sunday (November 2) when the ICC Women’s Cricket World Cup 2025 Final achieved an extraordinary feat – matching the viewership numbers of the ICC Men’s T20 World Cup 2024 Final on JioHotstar.
In what is being hailed as a watershed moment for women’s sport, the final between India and South Africa attracted 185 million viewers on digital, a number once thought unattainable for women’s cricket.
A New Era for Women’s Cricket Viewership
The grand finale of the Women’s World Cup 2025, held in Navi Mumbai’s DY Patil Stadium, captivated audiences across the nation as Harmanpreet Kaur’s India lifted their first-ever ICC Women’s World Cup trophy.
The record-breaking broadcast reflected more than just numbers – it symbolised a transformation in the way India consumes women’s cricket. According to JioHotstar, the final equalled the digital viewership of the Men’s T20 World Cup 2024 Final and even surpassed the average daily reach of the TATA IPL.
The overall tournament reach of 446 million set an unprecedented milestone, exceeding the combined digital reach of the last three ICC Women’s World Cups.
Unprecedented Digital Engagement
The final reached a peak concurrency of 21 million viewers, while 92 million fans tuned in via Connected TV (CTV) – a number that equals the CTV viewership of both the ICC Men’s T20 World Cup 2024 and ICC Men’s Cricket World Cup 2023 finals.
This staggering growth reflects a fundamental shift in fan behaviour, with more Indians embracing large-screen, high-definition digital viewing experiences for live sports.
A Moment Beyond Numbers
Ishan Chatterjee, CEO – Sports, JioStar, hailed the record as a defining moment for women’s cricket and sports entertainment in India. “The ICC Women’s Cricket World Cup India 2025 has reaffirmed the growing stature of women’s cricket in India,” said Chatterjee.
“The exceptional quality of cricket on display, especially the Indian team’s incredible performance, has driven record-breaking viewership and attracted a larger, more passionate fan base than ever before. This marks an important shift – women’s cricket is no longer just being watched; it’s being celebrated by millions.”
He credited the ICC, BCCI, and the players for their efforts in making women’s cricket a mainstream spectacle, and thanked the fans and brands who have championed the cause of equality in sport.
Women’s Cricket: The Next Frontier
The success of the ICC Women’s World Cup India 2025 has set the stage for an even more anticipated TATA Women’s Premier League (WPL) 2026, scheduled to begin in January.
With India now world champions and a record-shattering audience behind them, the momentum surrounding women’s cricket has reached unprecedented heights.
What began as a dream of parity is now a digital revolution – one where women’s cricket stands shoulder-to-shoulder with the men’s game in both achievement and audience love.