New Delhi: The International Cricket Council (ICC) has launched an initiative to share the journey of women’s cricket ahead of the upcoming 2025 ODI World Cup, which is set to begin on September 30.
With the marquee tournament’s starting date approaching fast, the ICC has released the flagship ‘Will to Win’ campaign film. The film conveys the theme of determination and perseverance, ultimately leading to glory.
The campaign brings the spotlight on players from each participant team at the Cricket World Cup, including India’s Smriti Mandhana and Harmanpreet Kaur, Sri Lanka’s Chamari Athapaththu, Australia’s Ellyse Perry, South Africa’s Marizanne Kapp, Pakistan’s Muneeba Ali, Bangladesh’s Nigar Sultana Joty, New Zealand’s Melie Kerr and England’s Nat Sciver-Brunt.
The eight-team tournament will begin with India facing Sri Lanka at the Barsapara Cricket Stadium in Guwahati. The campaign reflects the aspirations of the teams and their supporters. An emotionally powerful narrative in the film sees these icons in their present-day glory, while also acknowledging their relentless journey and early dreams.
‘We believe it will resonate deeply with audiences across the globe’: Jay Shah, ICC Chairman
ICC Jay Shah said that the campaign is not just a showcase of world-class talent, but it is a tribute to the journeys, sacrifices, and aspirations that define the women’s game.
“With the ICC Women’s Cricket World Cup returning to India after 12 years, and given India’s leadership in championing the women’s game, the ‘Will to Win’ campaign has been thoughtfully crafted to reflect the remarkable spirit of women’s cricket through powerful, purpose-driven storytelling,” ICC Chairman Jay Shah said.
“We believe it will resonate deeply with audiences across the globe and help further cement the enduring legacy of women’s cricket,” he added.
The 13th edition of the ICC Women’s Cricket World Cup is set to be a milestone event in the history of the sport.