The Indian market is a crucial one for many American companies, which have established a strong presence across various industries. These companies sell a wide range of consumer goods, from household staples to personal care items. Their products have become deeply integrated into the daily lives of Indian consumers.
Key American and International Companies in the Indian Consumer Market
Companies like Procter & Gamble, Colgate-Palmolive, and Johnson & Johnson are major players in the Indian market. It’s important to note that many multinational corporations, including these, operate through local subsidiaries or have been present in India for many decades. These companies are not seen as “foreign” entities anymore, because now, their products are readily available in shops throughout the country.
Here is a closer look at some of these companies and their performance in the Indian market:
Procter & Gamble (P&G): Procter & Gamble is an American multinational corporation with a significant global presence. In India, the company offers a wide range of products, including detergents like Ariel and Tide, and hair care brands such as Head & Shoulders and Pantene. The Indian subsidiary, Procter & Gamble Hygiene and Health Care Ltd., has a market capitalisation of approximately Rs 43,271 crore.
Johnson & Johnson
Johnson & Johnson is a well-known American company, particularly for its baby care products. The company also manufactures a wide range of other items, including skincare and health care products. Johnson & Johnson does not have a publicly listed subsidiary in India with its own market cap and sales data in the same way as P&G or Colgate-Palmolive.
The tariffs are expected to negatively impact India’s GDP growth and could lead to job losses in export-oriented sectors like textiles, gems and jewellery. The effects of these tariffs are more on the trade relationship between the two countries rather than directly on the purchasing habits of Indian households for products sold within India.