Across cities and towns, women are stepping up as pioneers in India’s digital payment revolution. From running businesses to handling personal finances, digital payments are giving women more control.
Nearly 9 in 10 women now prefer digital methods for online shopping.
80% of women entrepreneurs are running their businesses using UPI, digital wallets, or card payments.
UPI is the most popular choice (34%), followed by cards (20%) and wallets (8%).
For many women, digital payments aren’t just convenient, they’re empowering. 57% of women are actively managing their finances, while middle-class women gravitate toward UPI and wallets, and affluent women lean on credit cards.