On the petition of Asha Bhosle, the Bombay High Court has banned the use of permission without her name, voice and identity.
After actors like Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai, now singer Asha Bhosle has also been included in the list of people who have pleaded with the court regarding personality rights. On the petition of Asha Bhosle, the Bombay High Court has banned the use of permission without her name, voice and identity. Now no AI platform, e-commerce site and other people will be able to use them without permission. Let us know what the law says on personality rights? How is the compensation of this?
Asha Bhosle turned to the High Court because she saw that her name and identity were being misunderstood in many places. His complaint included AI company Maik (Mayk), e-commerce website Amazon and Flipkart, search engine Google and an independent artist. On this, the Bombay High Court said that copying the celebrity using AI tools is a violation of their personality rights. This tool can change and repeat their voice without permission. This voice is an important part of celebrity public and personal identity.
What are personality rights?
Personality rights is actually associated with the right to protect a person under the right to privacy or property. This right is important for well-known people, as companies can easily abuse their names, photos/images and even voice in various advertisements to increase their sales. Therefore, it is necessary for famous people to register to protect their personality rights.
Registration is necessary to protect personality rights.
Two types of rights
Personality rights include two types of rights. The first is the right to propagate or without permission or the right to protect the personality from business exploitation without permission or without contractual compensation. It is like the use of trademarks, but both are not the same. The second is the right to privacy or the right to not be displayed publicly without permission to someone’s personality.
What is India’s Personality Right Act?
There is no separate law for personality rights here. Its protection lies in Article 21 of the Indian Constitution, which is associated with the right to privacy and privacy. Apart from this, personality rights are also protected under the Copyright Act 1957. According to this Act, moral rights are found only by writers and artists, including actors, singers, musicians and dancers.
This Act provides that writers and artists have the right to take credit for their work or claim writers’. At the same time, there is also the right to stop others from causing any kind of damage to your work. Along with this, Section-14 of the Indian Trademark Act, 1999 also protects personal rights. It prevents the use of individual names and representations.
Overall, Personality Rights in India are protected through laws like Article 21 (Right to privacy) of the Indian Constitution, Copyright Act 1957 and Right of Publicity (Right to Promotion). His realm includes a person’s name, picture, voice, signature and other identity. Through these laws, all these are saved from unauthorized commercial use.
After the increasing misuse of Artificial Intelligence, well-known personalities are securing personality rights.
On violation of these rules, the court can issue prohibitory orders and can also order compensation and compensation. That is, if a person’s name is used without permission, then action can be taken. A similar person’s picture cannot be used in advertising or other promotional materials without permission. The voice or signature of anyone like this cannot be used for commercial benefit. A person’s special gesture and style of speaking style etc. can also cause penalty etc. for using without permission.
If the rules of personality rights are violated, the court can also order for compensation and compensation.
How is compensation decided?
Recently, Abhishek Bachchan and Aishwarya Rai have demanded compensation of ₹ 4 crore from Google and other companies. There is no fixed standard of damages. This is fixed at the discretion of the court. This can be different amount in the case of different figures. The court sees how much financial loss was done by the purpose of the objective of identifying the person’s identity, and how unfairly the violation of the violations. Based on these facts, the court decides proper economic compensation.
In short, personality rights protect both the dignity and economic interest of the individual, and the courts on their violations compensate according to the circumstances.
These Bollywood celebrities also took refuge in court
In November of 2022, Amitabh Bachchan filed a petition for personality rights in the Delhi High Court. Anil Kapoor in September 2023 and Jackie Shroff also took refuge in the Delhi High Court in May 2024. In September 2025, Aishwarya Rai and Abhishek Bachchan also filed a petition in the court for their personality rights. All of them have got relief through the court.
Jackie Shroff
Court also protected from time to time
Apart from all this, from time to time, different courts have also allowed famous people to stop their names from illegal use. In 2010, Daler Mehndi’s company DM Entertainment Private Limited won the Delhi High Court in the case against Baby Gift House. In this case it was alleged that the baby gift house is selling dolls that look like Daler Mehndi and sing their songs. On this, the court had publicly banned commercial use without permission of the image of Daler Mehndi.
The Delhi High Court had ruled in the Arun Jaitley vs. Network Solutions Private Limited case of 2011 that the popularity or fame of any person would not be much on the Internet than reality. The court had also said that this name also comes in the category in which it has achieved its own uniqueness in addition to personal names.
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