Ad guru Piyush Pandey was awarded Padma Shri by the Government of India in the year 2016.
Ad guru Piyush Pandey, who revolutionized the world of advertising by writing ‘Abki Baar Modi Sarkar’ and ‘Mile Sur Mera Tumhara’, is no more. Born in Jaipur in 1955, Piyush Pandey joined the advertising world at the age of 27. Started it with brother Prasun Pandey. Both of them created history with advertisements of everyday items. Piyush Pandey It started in 1982 with advertising company Ogilvy. This company nominated him on the board and in the year 2016, the Government of India honored him with Padma Shri.
Piyush Pandey was one of 2 brothers and 7 sisters. His brother Prasoon Pandey is a director and sister Ila Arun is a well-known singer and actress. His father Indra Narayan Pandey used to work in a bank.
What did Piyush Pandey write?
Piyush Pandey did his early studies from St. Xavier’s School, Jaipur and St. Stephen’s, Delhi. After doing post graduation in History from Delhi, he entered the ad industry. The advertisement jingles written by him created such history that even today people remember them. Piyush Pandey, who once started his career as a tea-taster, entered the world of advertising at the behest of his friend Arun. reached Mumbai andOgilvy gave him a chance. After this he created history.
Piyush Pandey wrote Mile Sur Mera Tumhara, which is still in people’s minds.
During his four-decade career with Ogilvy, Piyush Pandey revolutionized the Indian advertising world. He removed the idioms of Western countries and gave preference to the language established in Indian streets, homes and hearts. The common lives of people were woven into his advertisements in such a way that they became memorable. From the laughter of Fevicol advertisement to “Mile Sur Mera Tumhara” ad campaign created history. Created a way to connect brands like Cadbury, Asian Paints and Vodafone with millions of people. decades ago heWrote ‘Mile Sur Mera Tumhara’ for Loksanchar Parishad. This song aired on Doordarshan made him popular in the world of advertising. After this he got a queue of advertisements.
Big mustache and smile on face
Big mustache and smile on the face were part of his personality. BBC report has claimed that Piyush Pandey, who left this world at the age of 70, was suffering from respiratory problems. He got an infection which kept on increasing. He was undergoing treatment at HN Reliance Foundation Hospital in Mumbai for the last one month. It was here that he breathed his last.
Piyush Pandey.
Behal Ila Arun: Won Filmfare for the song Choli Ke Peeche
Ila Arun, born on March 15, 1954 in Jodhpur, Rajasthan, is a well-known name in the film industry. Apart from being a singer, she is also an actress. His original music is Rajasthani folk and folk-pop. As a singer, the song Choli Ke Peeche from the 1993 film Khalnayak took her to the pinnacle of popularity and won the Filmfare Award for it.
Ila Arun.
He left his mark in acting by playing the role of Maham Anga in the 2008 film Jodhaa Akbar. However, she has been a part of acting before this. She has also been active in the world of TV and theater and has always kept Rajasthani culture at the forefront in her music and acting. His daughter Ishita Arun is an actress and writer.
Brother Prasun Pandey with Piyush Pandey.
Brother Prasun Pandey: Made films along with advertisements
Prasoon Pandey is a well-known ad-film director, creative director and ad film producer. Indian culture has always been given prominence in his ad films. Prasoon Pandey, who studied graphic design and visual communication from the National Institute of Design, is known for I We Are One Family in 2020 and Bhopal Express in 1999, in which KK Menon, Naseeruddin Shah, Zeenat Aman and many veteran actors played important roles.
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