Whenever there is talk of any big brand or company in India, our attention often goes towards foreign multinational companies. But in the last few years, a local name has emerged which has not only challenged the dominance of global brands but has also changed the direction of the Indian market. That name is Patanjali. Today a new chapter has been added to this series. The country’s Home Minister Amit Shah has inaugurated the ‘Emergency and Critical Care Hospital’ run by Patanjali Yogpeeth. This is not just a hospital, but is the first center in the world where a unique confluence of Yoga, Ayurveda and modern medicine will be seen. This occasion is not limited to the inauguration of a health centre, rather it is the victory of the idea that Baba Ramdev and Acharya Balkrishna had envisioned years ago. A small beginning has today become an economic and cultural movement.
Swadeshi’s sting amidst foreign glare
In today’s era, the market is filled with western methods and products. In such times, Patanjali has proved that if one remains connected to the roots, success is certain. A study published in ‘ResearchGate’ suggests that the secret of Patanjali’s success lies in its unique strategy. While big foreign companies only look at profits and market trends, Patanjali caught the pulse of Indian consumers.
He understood that the Indian mind still trusts its traditions. Patanjali presented ancient knowledge in modern packaging through products like herbal toothpaste, ghee and skincare. It attracted not only the old generation but also the new generation. This model shows that modernity and tradition cannot be opposed to each other but can be complementary.
Self-reliance… not just a slogan, but reality
We often hear about ‘self-reliant India’, but Patanjali has made it the foundation of its business model. According to a case study in ‘International Journal of Multidisciplinary Research and Development’, the entire structure of Patanjali is based on the principle of Swadeshi. This company does not import raw materials for its products from abroad, but buys them directly from local farmers.
This has a direct impact on your and our pockets. When middlemen are removed and goods are processed within the country, costs come down. This is the reason why Patanjali products are cheap and affordable compared to other multinational brands. This has not only reduced our dependence on foreign imports, but has also given a new lease of life to the rural economy. Employment opportunities have increased and farmers are getting fair prices for their crops.
Thinking beyond profits, nation building
Patanjali has used innovation everywhere, from supply chain to marketing. Be it food processing, the field of education or now this new world-class hospital, a comprehensive approach is visible everywhere.
A recent report published in ‘Research Commons’ confirms that when a business is connected to its cultural identity and national spirit, it is more sustainable. The opening of Patanjali Emergency and Critical Care Hospital is a big step in this direction.