Honda has announced its comprehensive exhibit plans for the Japan Mobility Show (JMS) 2025, with a diverse line-up spanning automobiles, motorcycles, power products and aircraft.
The brand will also participate in several of the show’s “Main Programs” organized by JAMA. The event will take place at Tokyo Big Sight from October 31 to November 9.
Honda says its booth will highlight mobility solutions “for land, sea and skies,” reflecting its heritage of innovation built on “The Power of Dreams.” The company has revealed its booth concept and a first batch of showcase models, with a full line-up to be disclosed later in September through an additional release and a special website dedicated to JMS 2025.
Among the highlights is the Honda 0 Saloon Prototype, making its Japan debut. Positioned as the flagship of Honda’s new 0 Series, it sits on a dedicated EV architecture and incorporates next-generation technologies developed under the “Thin, Light, and Wise” approach. This philosophy emphasizes efficiency, intelligent design, and advanced packaging. Global introduction of 0 Series models begins in 2026.
Honda 0 SUV PrototypeAlso debuting in Japan is the Honda 0 SUV Prototype, a mid-size EV SUV that will be the first of the 0 Series to launch. Honda says it delivers an exceptionally spacious cabin, an unrestricted field of view, and flexible interior packaging, again leveraging the “Thin, Light, and Wise” design principles.
On the two-wheeler side, Honda will present the CUV e:, a Class-2 electric personal commuter powered by the company’s swappable Mobile Power Pack e: batteries. It will also showcase the Rebel 1100 S Edition DCT, a large cruiser equipped with Honda’s dual-clutch transmission, combining modern tech with classic cruiser appeal.
CUV e: – Production modelHonda’s aviation ambitions will be represented by the HondaJet Elite II, displayed in the form of a full-size interior mock-up. Visitors will be able to walk through the cabin and experience the enhanced performance and functional beauty that define the latest generation of Honda’s light business jet.
HondaJet Elite IIThe marine segment will be headlined by the Honda BF350, the brand’s largest outboard motor to date. Designed as the flagship model in Honda’s marine portfolio, it combines powerful performance with fuel efficiency and clean styling suited to a wide variety of boats.
Honda BF350 Large-size Outboard MotorHonda will also take part in four of JAMA’s official Main Programs. In the Tokyo Future Tour 2035, themed “Excited about the future of mobility,” the company will demonstrate its Miimo Series robotic lawn mowers and UNI-ONE, a personal mobility device that allows seated users to move in all directions by subtle shifts of body weight.
The Mobility Culture Program, focusing on the stories behind iconic vehicles, will feature Honda’s legendary McLaren Honda MP4/4 Formula 1 car, which won 15 of 16 races in its season to secure both Constructors’ and Drivers’ Championships. Also on display will be historic motorcycles such as the NSR500, which triumphed in the 500cc class of the 1994 FIM Road Racing World Championship Grand Prix.
Rebel 1100 S Edition Dual Clutch TransmissionIn the Startup Future Factory, Honda will present Honda IGNITION, its in-house new-business creation program. Through this initiative, Honda encourages associates to develop unique technologies and ideas that address societal challenges and open new business opportunities.
The Japan Mobility Show 2025 is organized by the Japan Automobile Manufacturers Association (JAMA). With the theme “Expand Life’s Potential,” Honda says it aims to demonstrate its commitment to creating mobility solutions that go beyond conventional boundaries, enriching everyday life across land, sea and air.