This is what we say to every Indian, we are Hindi, we are India… Hindustan where we and you live. It is a country full of variations. There are hundreds of dialects and many languages, out of which 22 languages have got Indian language status. But, if we look at all of them from the perspective of entertainment in the country, then the most popular language is Hindi. The country will celebrate Hindi Day on 14 September 2025, in which many programs for language pride and development will be organized across the country. But do you know that Hindi has made its penetration from marketing to profit in the 21st century. Let us tell you about its link in detail how Hindi business is growing in the changing times and how much has increased today.
When the country of India became independent of the British on 15 August 1947, the Constituent Assembly made before that gave Hindi a new identity. After a long discussion by the Constituent Assembly, Hindi was accepted as the official language of India on 14 September 1949. After this, arrangements were made in relation to the official language from Article 343 to 351 in the Constitution. Only after this, the country’s first Prime Minister Pandit Jawaharlal Nehru announced to celebrate this day as Hindi Day on 14 September 1953.
Increased market of Hindi
Above, there was talk of the history of Hindi Day but now let’s return to its present. Even though the language of English Global Trade has been made in today’s era. But its dominance remains in India. Especially in the entertainment sector, people consume more content in Hindi. Hindi content is seen well on platforms like YouTube. At the same time, many companies focus more on Hindi ads to strengthen their reach to the villages of the most populous states. Big brands give Hindi more preference than other languages as their promotion.
Bollywood is getting profit
Hindi is no longer a language. Through this, a family of crores of people is running. The country’s Hindi film industry is in Bollywood’s revenue billions of rupees. According to a report by the Consultancy firm Omax Media, the cumulative box office in 2023 grossed $ 1.3 billion, making it the highest grossing year ever.
Earning from Hindi YouTube content
All the people in the country use YouTube to consume content. Watch videos and shorts on it. 41 percent of them see content in Hindi language. According to the report, the total revenue of YouTube in India in the year 2024 was about Rs 14,300 crore, in which if we extract the data of Hindi consumer, it will be about Rs 5,863 crore. At the same time, the trade of books in the country is also increasing continuously. According to the report of Statista, the market projection of the book in the country will be $ 5.83 billion in the year 2025.