New Delhi: On the occasion of Independence Day, HDFC Mutual Fund, one of India’s leading mutual fund houses, has given a gift to the countrymen. HDFC Asset Management Company Limited, the investment manager of HDFC Mutual Fund, has given a gift to the countrymen on the occasion of Independence Day.
HDFC Asset Management Company Limited has announced the launch of the 5th edition of the ‘Barni Se Azadi’ campaign on the occasion of Independence Day. This initiative inspires women to move beyond traditional methods of saving and achieve financial independence through investment.
“Sapne Karo Azad”: The campaign film of this year
This year’s campaign film is “Sapne Karo Azad”. This film is an inspirational story of a young girl who sees her mother hiding money in a jar to meet the family needs. Inspired by her mother’s hard work and sacrifice, she chooses a new path.
She invests through SIP (Systematic Investment Plan) and fulfills her mother’s unfulfilled dream of opening a boutique. This story emphasizes that true freedom comes not from just saving money but from realizing dreams through strategic investing.
The campaign has become a social movement
Speaking at the launch of the campaign, Navneet Munot, MD & CEO, HDFC Asset Management Company said, “Over the last four years, the ‘Barni se Azadi’ campaign has evolved into a social movement symbolizing freedom from traditional saving habits, which often limits wealth creation.”
He also said, “In this campaign launched in the year of Azadi ka Amrit Mahotsav, we redefined Barni (traditional serving method i.e. jar) as a powerful symbol of change, which inspires women across India to achieve financial freedom through informed, long-term investing. Needless to say, true financial freedom comes when your money works as hard as you do.”
The message will be conveyed through 79 street plays
On the occasion of 79th Independence Day, HDFC Mutual Fund will organize street plays at 79 locations across the country to spread the importance of investing to women in rural and urban areas. Taking forward the momentum of ‘Barni Se Azadi’, HDFC Mutual Fund is dedicated to creating awareness about the investment landscape where every woman can learn, grow and prosper.