New Delhi: Action camera maker GoPro is set to lay off around 145 employees globally, representing roughly 23% of its workforce. The action is taken at a time when the company experiences the loss of sales and increasing pressure in the hardware market. Recent filing with the US Securities and Exchange Commission revealed the layoffs.
GoPro employed approximately 631 employees in the first quarter, so this will impact almost a quarter of its employees. The company stated that the restructuring will be implemented until 2026, but without mentioning the areas or functions that will be affected most.
Why GoPro is cutting jobs
The layoffs are included in a larger restructuring strategy that the GoPro board approved on April 7. The company is seeking to cut operational expenses and enhance profitability as it seeks to sail through declining demand. As per previous financial reports, GoPro sales declined by almost 37% compared to the previous year in November 2025, which exemplifies the magnitude of the task.
According to industry analysts, GoPro has been unable to sustain growth because of an increase in competition and changing consumer demands. The action camera segment, which was a rapidly expanding niche, has reached its maturity, further straining hardware-orientated firms.
Strategy shift and future plans
Nicolas Woodman, the chief executive, has placed an emphasis on repositioning the business. This involves the introduction of new products and venturing into software and subscription services. The company feels that this move will be able to stabilise revenues and enhance long-term profitability.
Woodman earlier pointed out that the last few quarters were a step in the right direction as part of the turnaround strategy of GoPro. He added that the company expects a return to growth and profitability between late 2025 and 2026, signalling cautious optimism despite current challenges.
GoPro anticipates a cost of between $11.5 million and $15 million on the restructuring programme. These costs will mostly deal with severance packages and medical benefits of those employees who are affected. The company said it will provide support measures to help workers transition.
The layoffs are part of a larger trend in the tech industry, with companies reducing their costs and simplifying their operations due to unpredictable market circumstances. In the case of GoPro, the result of this restructuring (as well as the future performance of its products) will be pivotal in deciding whether GoPro can get back on its feet.