New Delhi: Google has introduced new AI-based functions to its search platform in an attempt to make it a more powerful tool to be used. Beginning July 16, 2025, Google AI Pro and AI Ultra users will be able to use Gemini 2.5 Pro and Deep Search in AI Mode, which will address complicated questions and thorough research. These applications will make the process of academic research, financial planning or exploring hobbies, among others, more streamlined. Also, Google launched an AI-based calling service to local businesses that lets them collect information about pricing and availability automatically and is available to all users in the U.S.
This launch is an important step in Google’s quest to incorporate cutting-edge AI into its main search experience. It has an agentic calling feature currently in Google Search Labs that enables users to avoid phone calls because AI seeks and summarises business information. Such changes can be attributed to the approach of Google to compete in the world of AI development and meet the needs of users who want to achieve efficiency and precision.
New advanced AI features coming to Search:
Gemini 2.5 Pro and Deep Search are rolling out in AI Mode to help with more complex questions and research – available now to Google AI Pro/Ultra subscribers. Plus, a new agentic capability directly in Search: AI-powered calling to…
— Sundar Pichai (@sundarpichai) July 16, 2025
Gemini 2.5 Pro
The most advanced AI model by Google – Gemini 2.5 Pro – is introduced and turned on AI Mode to subscribers. It can be chosen in a dropdown menu to solve complex questions that require math, code, or logic. The model is excellent in giving detailed answers with links where one can explore more. It can work on huge datasets because its 1-million-token context window makes it suitable for technical or analytical jobs. Google emphasises that this model performs better than its predecessors since it provides a jump in performance in professional and academic requirements.
Deep Search
Deep Search with the help of Gemini 2.5 Pro changes the way users do research. It does hundreds of searches in the background, examining a wide range of sources to produce comprehensive, fully referenced reports in minutes. It has this feature which is customised to specific tasks like career research or some significant life choices, such as home buying. Right now, Deep Search is only available to U.S. subscribers in Google Labs, and once it is available, it would save hours of work done manually. In the future, Google will be made available worldwide.
AI-Powered calling
The newly introduced AI-enhanced calling technology allows Google Search to call local businesses on behalf of users. The search terms, such as pet groomers near me, can be searched by the users, and they can choose to have AI check the pricing to initiate automated calls. The AI collects the information on prices and availability and gives a short overview of the possibilities. This feature is available to every U.S. user; Pro and Ultra subscribers have increased limits, expanding the Google Duplex technology. Through their Google Business Profile, businesses can control participation.
The recent improvements by Google indicate that the search process will be more active and AI-powered. Gemini 2.5 Pro and Deep Search are not available publicly yet, but the widespread introduction of the calling feature signals that Google will make some of its AI tools more democratic. The company is still developing these capabilities, and its goal is to maintain a balance between user convenience and business control, which could change the ways consumers and local services interact.