<p>Gold: For many, gold is an emotion. Even if they buy just a gram of gold, they keep it safe. However, you might have noticed that gold is often wrapped in pink paper. Have you ever wondered why they do this?</p><p> </p><img><p>It’s common to see gold wrapped in pink paper after purchase. There’s no single scientific reason, but a mix of tradition, psychology, and business needs keeps this practice alive.</p><img><p>In India, gold is a symbol of wealth and security. Jewelers use special paper to make the handover feel unique. This is how pink paper became the standard for wrapping gold.</p><img><p>Pink feels pleasant and is linked to positivity. Shiny gold looks more attractive on a pink background, giving buyers a sense of satisfaction with their valuable purchase.</p><img><p>For decades, jewelry shops have used pink or light red paper. What started as a habit became a tradition. The idea of ‘gold means pink paper’ is now ingrained in our minds.</p><img><p>Pink paper doesn’t easily show dirt or creases and is cost-effective. It gives shops a unique identity and a premium feel. That’s why it’s still used in gold sales.</p>
