How Armani became fashion kingImage Credit Source: Getty Images
Fashion icon Georgio Armani is no longer there. Armani, who said goodbye to the world at the age of 91, did such a thing in the fashion industry that a new global lifestyle stood up. He also earned a name not only in designer outfits but also in perfume, home decor and other creative fields. He believed that people take themselves with clothes in the process of looking fashionable, while this is wrong. Instead, it can also be stylish by taking care of light and comfort. He set such a trend in 1970 that it affected the dressing style of the whole world.
Armani, who gave Italian fashion a distinct identity in the world, changed the way you think about clothes. Armani is well known for suit designing. He made major changes in the fashion sense twice. In the 80s, men wore suits that were quite heavy and over stylish. He removed the shoulder pads and lining inside the suit.
In this way, it was fit according to the body and it was very much liked by the people to be lightweight. After this, he also prepared such a suit for women which was not only attractive but wearing it was a different confidence. Let us tell you how Georgio Armani settled in fashion and how he turned people’s thinking towards clothes.
How to become ‘King Georgio’?
Georgio Armani was born on 11 July 1934 in the city of Piyasenja, Northern Italy. He started his career with medical studies, but luck wanted to take him somewhere else. It is in the year 1953 when he turned away from studies to join the Italian army. From here, Armani became part of the military hospital where he got a job in the Renaissance Department Store. Here he was in the role of Window Dresser and Sales Kalkark. The special thing was that she got a chance to know and understand fashion here and close. From here, his fashion field increased further interst.
After this, he founded his Armani brand in the year 1975, in which he was supported by Sergio Galiot. The two together laid the foundation of Jirozio Armani SPA in Milan city. Armani’s fashion got the new path from the film American Jigolo because Richard Gere wore her styled suit. After this it became so popular that Armani started being called to King Georgio.
How to change fashion sense?
Armani’s revolutionary step was soft tailoring in which the focus was only on light or lightweight wear. There was a time when people used to consider themselves as Slices by wearing heavy fashionable outfits. Armani wanted to change this thinking of the people. Along with changing people’s thinking towards clothes, he was to apply to his lifestyle. He launched a ready-to-wier collection for men and women, which was well liked from Milan to Hollywood Red Carpet. Armani’s workmanship was not the answer to designing clothes. In addition to bringing revolution in the field of fashion through soft tailoring and muted tone, a lifestyle was created which people started adopting fast. He changed the picture of fashion sense by wearing boys and girls dresses and boys’ clothes.
Armani’s fashion sense
Power dressing concept
Armani focused more on power dressing behind preparing the best fashion for the business world. For this reason, his designed suit style also used to build confidences. Armani prepared such blazers and suits for women, which caused confidence and professionalism. For this reason, the entire standard of dressing throughout the corporate world changed. These clothes were also comfortable along with power dressing and the reason for this was soft tailoring.
Apart from this, he used neutral colors in clothes. Actually, bright and flashy colors were very much liked during 1970 and 1980. Instead, Armani prepared suits focusing on gray, beige and white color. For this reason, neutron tone was made mainstream in fashion. He used to help in more elegant and classy look.
Casual and formal mix
There was a time when people preferred to carry casual and formal separately. But Armani had a different thinking for this. He created a separate balance between formal and casual style. He told how to carry a casual look with simple jacket or blazer. In such a situation, more stylish look was found and this method attracted young generation. According to Armani, it is good to come fashionable but there is no need for over dressing. He said that ‘ELEGANCE is not about being noticed, its aboutHe explained how he can be shown attractive even by being less fashionable and explained to people with his best Karigiri and understanding.
Armani became such a favorite
Popular from royal family to common homes
Even though American Jigolo has become Amani’s fashion popular but even after that he continued to do excellent work in this area. Even today, after hearing the name of Armani, people feel the feeling of royal style. At one time, Armani power suits became an example in the fashion world and due to this, he started to consider him as a style icon of Wall Street officials, the star of the Red Corporation and the style icon till the royal family.
Today, Armani is dominated not only in stylish outfits but in perfumes, watch, glasses, hotels, restaurants and home decor. According to reports, Armani’s annual business is $ 2 billion and today his net worth is said to be around $ 12.1 billion.