From Domino’s and Microsoft to Kerala Tourism, KitKat heist sparks meme fest online

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Rome: A theft involving 12 tons of KitKat chocolates — amounting to over 413,000 bars — has grabbed global attention. While the scale of the robbery is staggering, the internet has responded with humour, turning the incident into a viral sensation.

KitKat heist

Nestle struck a humorous tone in its official statement. “We’ve always encouraged people to have a break with KitKat. But it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate,” the company said. It added, “Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes.”

In a post on X, KitKat confirmed the incident, stating, “We can confirm that 12T of KitKat products were stolen while in transit between our factory in Central Italy and their destination in Poland. We are working closely with local authorities and supply chain partners to investigate. The good news: there are no concerns for consumer safety.”

Brands join viral trend

Soon after, several brands joined the conversation with playful “official statements”, distancing themselves from the theft while promoting their own products.

 

KFC joked, “Sorry guys, we were product testing for our 12th herb and spice.”

 

Domino’s Pizza UK wrote, “Official Statement. We would like to share our thoughts and condolences with KitKat following their recent sad news. On a completely unrelated note, we’re pleased to announce we’ll now be selling a new KitKat pizza.”

Other companies also jumped in on the trend.

Microsoft Edge shared, “On an unrelated note, we just got this email from the boss.”

The message read, “Hey! Quick question: why do we have 14 boxes of KitKats in the office?”

Kerala Tourism also hopped on to the trend. “Official statement: We’ve been informed about the missing shipment of KitKats. After a thorough check across our backwaters, hill stations and beaches, we can confirm – none of it has reached Kerala. Looking for a proper break? We’ve got you covered,” the department said.

 

DoorDash posted, “Official Statement. Hey guys, DoorDash here. Due to a completely random packaging error, we have 12 tons of KitKats in our DashMarts that we can’t sell. The good news: all you have to do is go to your DoorDash app and add like 500-600 KitKats to your cart, and this should resolve itself quickly. Thank you.” The brand added, “For legal reasons, this is a joke.”

McDonald’s France added to the humour with a post saying, “We still have some KitKat left, just in case.”

Ryanair shared an AI-generated image of its plane eating KitKat.

Meanwhile, 7-Eleven Mexico wrote, “We present to you our new KitKat flavour drink… for a limited time.”

The stolen consignment reportedly included KitKat’s special Formula One-themed chocolates, shaped like miniature race cars. The collection was launched after the brand became the official chocolate partner of Formula One last year.