Flipkart Fashion Program 2025: Flipkart has launched a fashion spotlight, which gives the digital first fashion brands of small cities and T2+ sectors to grow rapidly and get a chance to recognize at the national level.
Flipkart fashion spotlight new brands india: Before the festive season 2025 starts, India’s own homegron e-commerce company Flipkart announced its new initiative ‘Fashion Spotlight’. The aim of this program is Digital First Fashion Brands, especially T2+ to identify young entrepreneurs of cities at the national level and promote their business rapidly. This is a strong opportunity for fashion brands in small cities, where they felt the lack of right tools and platforms. Flipkart aims to score 10 times the program reaching 500 brands by the end of this year and spread it to more brands in future.
Increasing demand for digital-first fashion brands
Fashion demand is the highest on the festive season. Flipkart already exists over 100 D2C brands, with ‘Rare Rabbit’ has seen 500% yoy growth last year, Miraggio 2300% and Zouk have seen impressive growth of 200%. 3 out of 1 of Flipkart’s 1 customers are buying fashion products for the first time and the shopping introduction on the platform has increased by 3 times a year, which is much higher than social media. This means that the spotlight program creates a boosting environment for small and new brands.
Fashion Spotlight: Tech-Purd Platform
‘Fashion Spotlight’ is not just a platform of brand launching. It is equipped with Flipkart’s full stack technology and e-commerce tools. It has features such as video cataloging and image search, live commerce and virtual tri-on, data driving marketing and guaranteed visibility. With this, fashion entrepreneurs of small cities can score brand fast and can easily reach customers.
50 high-capacity brands in the first phase
This launch phase will include 50 high petaceous brands, which produce products with unique style, values and Regional Reelvens. The purpose of the spotlight starts the youth that starts the new entrepreneurs that have been successful in their network, but still they need a scale at the national level. Flipkart has found that product innovation in the country is growing rapidly, but lack of discovery and distribution has become the biggest challenge of small brands. The spotlight completes this gap. It helps her consumer data, marketing and platform access.
Three main pillars of fashion spotlight
Curated discovery: To bring standout products to big audiences
Iterative product feedback: Structured feedback to improve product-market fit
Guaranteed visibility: More exposure without barriers of commission or exclusiveness
Maximum advantage of festive season and rising purchase power
According to Flipkart, customers are now shopping not just deals, but on the basis of trend, identity and comfort. Fashion has now become a major growth driver and one third of the new users discover Flipkart through fashion. Kunal Gupta, Vice President of Flipkart Fashion, says, ‘Spotlight is for brands that are just beginning. We will help them grow and prove validity in the market of our product. This is not just a platform to sell products, but an attempt to create a next generation of digital and local fashion brands.
Flipkart: India’s Top Digital Commerce Company
Flipkart Group is one of the largest digital commerce companies in India. This includes companies such as Flipkart, Myntra, Flipkart wholesale, Cleartrip and Superman. Started in 2007, Flipkart gave millions of vendors, small businesses and startups a chance to participate in India’s digital commerce revolution. Today there are more than 5 crore registered users on the platform and more than 1.5 crore products are available in more than 80 categories. There are over 1.4 million vendors on the platform, including Shopsy vendors. Flipkart aims to give better experience and value to every Indian through technology and innovation. This has created thousands of jobs and many entrepreneurs and MSMEs have been strengthened. Flipkart has also introduced services like cash on delivery, no-cost EMI, Easy Return and UPI, making online shopping easy, affordable and reliable for all.