Goa Ki Pheni
Traditional crafts of India such as Goa’s Feni, Nashik’s handicrafts wine and Kerala’s toddy will now be recognized in the UK. According to the report, this has been possible after signing the Free Trade Agreement (FTA) between India and Britain on Thursday.
After this agreement, Indian traditional drinks will not only get geographical signal (GI) protection, but will also be able to reach in developed markets like UK, where the demand for natural and organic products is increasing rapidly. By incorporating these drinks, people living in Britain will get different taste and special flavor.
Gi will sell with tag
The FTA will not only feature the traditional Indian craft drinks on the shelf with Scotch whiskey and other brands in the UK store, but it will also help to reach special markets like hotel-restaurant. An official of the Ministry of Commerce and Industry gave this information.
The official said, Indian craft drinks like Goa’s Feni, Nashik’s wine and Kerala’s toddy will now be found in the UK’s high-end retail and hospitality chain with geographical indication (GI) protection.
Export will be so billion by 2030
This will be a major achievement for the government, as it is trying to promote the export of Indian alcoholic drinks in international markets. Although the region is new, the government hopes that by 2030 India’s alcoholic drinks will reach $ 1 billion, which is currently $ 370.5 million.
In April this year, the Agricultural and Processed Food Products Export Development Authority (APEDA) said that Indian alcoholic drinks have great potential in the global market and many quality products like beer, wine and rum are available in the country which can be sold abroad.
Currently, India is at number 40 in the export of alcoholic drinks in the world and the target is to join the top 10 exporters in the coming years. India’s export of alcoholic drinks of alcoholic drinks in FY 2023-24 was more than Rs 2,200 crore. UAE, Singapore, Netherlands, Tanzania, Angola, Kenya and Rwanda were its major markets.